Top 5 Social Apps Performance in New Zealand Q4 2024

In the fourth quarter of 2024, the top social apps in New Zealand showed varied performance across key metrics such as downloads, active users, and revenue. Here's a closer look at how these applications fared:

Facebook from Meta Platforms, Inc. experienced fluctuations in weekly revenue, starting at approximately $9.1K and ending the quarter at about $6.7K. Downloads saw a significant increase, peaking at roughly 14.5K in late December. The app maintained a strong user base, with active users climbing steadily from around 1.8M to nearly 1.9M.

Instagram saw a slight decline in weekly revenue over the quarter, ending at about $6K. Downloads peaked in late December with over 14K, while weekly active users showed a stable trend, fluctuating around the 750K to 780K mark.

Threads did not report any revenue during this period but enjoyed consistent download numbers, peaking at approximately 16.6K in October. The app's active users grew steadily, reaching about 465K by the end of December.

TikTok - Videos, Shop & LIVE had a robust revenue performance, increasing from $116K to peaking at $180K by the end of December. Downloads and active users also showed positive trends, with downloads reaching 14.9K in late December and active users fluctuating between 488K and 548K.

Reddit experienced modest revenue, ranging from $71 to $239, and saw a steady download rate, peaking at 3.7K. Active users showed some volatility, ending the quarter at approximately 150K.

These insights, provided by Sensor Tower, reveal the dynamic landscape of social apps in New Zealand, highlighting trends in user engagement and monetization. For more detailed analytics, visit Sensor Tower's platform.